process generally begins with a determination of a reasonable asking price. Your
real estate Boca Raton Florida real estate agent or realtorcan give you up-to-date information on what is
happening in the marketplace and the price, financing, terms and condition of
competing properties. These are key factors in getting your Boca Raton Florida property sold at the
best price, quickly and with minimum hassle.
The next step
is a marketing plan. Often, your Boca Raton Florida real estate agent can recommend repairs or cosmetic work
that will significantly enhance the salability of the property. Marketing
includes the exposure of your Boca Raton Florida property to other real estate agents and the
public. In many markets across the country, over 50% of real estate sales are
cooperative sales; that is, a Boca Raton Florida real estate agent other than yours brings in the
buyer. Your Boca Raton Florida real estate agent acts as the marketing coordinator, disbursing information
about your Boca Raton Florida property to other real estate agents through a Multiple Listing
Service or other cooperative marketing networks, open houses for agents, etc.
The realtorCode of Ethics requires realtors to utilize these cooperative
relationships when they benefit their clients.
Advertising is part of marketing. The
choice of media and frequency of advertising depends a lot on the Boca Raton Florida property and
specific market. For example, in some areas, newspaper advertising generates
phone calls to the real estate office but statistically has minimum
effectiveness in selling a specific property. Overexposure of a Boca Raton Florida property in any
media may give a buyer the impression the Boca Raton Florida property is distressed or the seller
is desperate. Your Boca Raton Florida real estate agent will know when, where and how to advertise
your property. There is a misconception that advertising sells real estate. The
NATIONAL ASSOCIATION OF Boca Raton Florida REALTORS studies show that 82% of real estate sales are
the result of Boca Raton Florida real estate agent contacts through previous clients, referrals, friends,
family and personal contacts.
property is marketed with an agent's help, you do not have to allow strangers
into your home. Agents will generally pre-screen and accompany qualified
prospects through your property.
negotiation process deals with much the same issues for both buyers and sellers,
as noted above under the buying process. Your Boca Raton Florida real estate agent can help you objectively
evaluate every buyer's proposal without compromising your marketing position.
This initial agreement is only the beginning of a process of appraisals,
inspections and financing -- a lot of possible pitfalls. Your Boca Raton Florida real estate agent can help you
write a legally binding, win-win agreement that will be more likely to make it
through the process.
renegotiating and closing
Between the initial sales agreement and closing (or settlement),
questions may arise. For example, unexpected repairs are required to obtain
financing or a cloud in the title is discovered. The required paperwork alone is
overwhelming for most sellers. Your Boca Raton Florida real estate agent is the best person to objectively help
you resolve these issues and move the transaction to closing (or settlement).
You be the
transactions involve one of the biggest financial investments most people
experience in their lifetime. Transactions today usually exceed $100,000. If you
had a $100,000 income tax problem, would you attempt to deal with it without the
help of a CPA? If you had a $100,000 legal question, would you deal with it
without the help of an attorney? Considering the small upside cost and the large
downside risk, it would be foolish to consider a deal in real estate without the
professional assistance of a realtor!